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Library: Creative Design

 

Spend less time and money by producing multi-version documents with layers

Added on Monday 15th of February 2010 04:47 am EST

 

Print design is usually good money. If you aren’t careful, however, a job could end up being more work than reward. Say, for example, you agree to design an advertisement. Then, your client informs you that the ad is to run in several different publications. Now, you’re looking at designing not one ad, but several—one campaign for multiple audiences. This could get hairy, especially if you designed a stand-alone ad for each version. To simplify matters, you can produce not one version of an ad, but, as shown in Figure A, two, three or more ads in a multi-version document.


Choose a multi-version method
There’s more than one way to create a multiversion document in InDesign. You should discuss the following options with your printer before settling on a method:
• Unique 4/C. With this method, each version is unique and requires a complete set of new plates. This can be rather costly.
• Common with plate change. This is the most often-used and cost-effective method of versioning. Process colors are assigned to common content while version content is formatted with spot color. The spot color is mapped to one of the process colors during output, and versioning occurs with a plate change at press time.
• Mixed. In certain instances, a piece may require or benefit from both plate change and unique four-color versioning. Whether this method is cost-effective depends on a few factors, but mainly on the imposition of the signatures (printed paper cut and folded down to trim size).


Stack the odds
In any case, common content is assembled on the base layer in your multi-version document and new layers are added for each version that’s needed. Why use layers? Let’s consider their many benefits.

Layers enable you to:
• Manage stacked page elements more easily.
• Selectively show and print page elements.
• Include no...