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Add impact to your animated web ads by designing in reverse

Added on Saturday 22nd of March 2008 07:31 am EST
Adobe Photoshop CS/CS2/CS3
Operating Systems:
Microsoft Windows, Macintosh

When you’re designing an animated web ad, a great way to produce the maximum impact is to design the last frame first. You might think it’s crazy not to start at the beginning, but it’s precisely the way to get a solid ending. There are several reasons for this technique:

  • Your ad probably won’t loop for more than a few rotations. So, inevitably, the ad will wind up being static on the last frame.
  • While the web page is load...