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Don't let print costs back you into a corner: Fi

Added on Saturday 16th of January 2010 12:59 am EST
 


When your former college professor told you that you needed to learn to design in black and white proficiently to be a successful designer, you didn’t realize how much he was preparing you for the future. His uncanny insight doesn’t make it any easier to accept the fact that you’re forced to design in black and white because fourcolor print costs aren’t in your budget. If it’s any consolation, you’re not alone. Many companies resort to one- and two-color print jobs to cut costs. The good news is that this is the digital age! You don’t have to stifle your creativity or your design’s aesthetics if you switch to ePublishing.


What is ePublishing?
Electronic Publishing, more commonly referred to as ePublishing, is a means of getting your content to your customers in electronic format, instead of in printed format. There are many avenues to do this, but for the purpose of this article we’ll explain the top-three routes you can take to ePublish documents from InDesign:
• PDF. PDFs are probably the most versatile medium today, because almost everyone can read a PDF file. Adobe provides outstanding PDF export options built right into InDesign to make exporting customized PDFs a breeze.
• XHTML. Extensible HyperText Markup Language, or XHTML, is the W3C’s upgrade to HTML. XHTML offers great flexibility when working with various markup languages, platforms and devices. You can publish your InDesign document to XHTML format in preparation for web viewing. While InDesign doesn’t replace a web page layout program like Dreamweaver, it’s a good place to take pre-existing designs and turn them into email newsletters, for example. You...